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Say hello to Mattias - our new digital specialist

In November, Mattias Pettersson Wadman joined us as our new digital specialist. A crafty music fanatic who is passionate about digital marketing and always puts users first. Get to know him a little better here.
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Swedes and the internet in 2021 - insights for B2B

The Swedes and the Internet 2021 report was recently released. The report is produced annually by the Swedish Internet Foundation and presents current statistics on the Swedish people's digital habits and behaviors on the internet. There is a lot of interesting information to be found in the survey,...
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Do B2B companies need to market themselves?

Expensive. Difficult to measure. Need to prioritize other things. The objections to investing in marketing are unfortunately still numerous in a wide range of B2B companies. But is it really expensive or is it more expensive not to? Is it...
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Say hello to Klara - our new copywriter

In September, our new copywriter Klara joined us. She's a curious storyteller who loves Instagram and knows everything about Melodifestivalen. Get to know her a little better here.  
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Which channels should you use for inbound marketing?

With the right strategy, your inbound marketing quickly becomes an ecosystem for all your digital communications. All channels are interconnected and make your website your best salesperson by driving traffic and creating conversions. I...
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What is the best tool for inbound marketing?

Most inbound marketing and marketing automation software is designed to manage leads and campaigns. But choosing the right platform, system or tool is not easy. There is a plethora out there that all...
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How to get started with inbound marketing

Getting started with inbound marketing is usually not as difficult as you think. And most likely, you are already carrying out a lot of activities that fall under the concept of inbound marketing. The most important thing is that you...
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How to succeed with inbound marketing

Inbound marketing is a marketing strategy that requires preparation and continuous follow-up to succeed. By taking a strategic approach from the start, it becomes easier for the entire organization to structure the work, allocate your resources...
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